Shenzhen, Guangdong · Direct manufacturer since 2009
Custom plush toys and PVC figures, built from your drawing
We are a Shenzhen factory making bespoke soft toys, brand mascots, cotton dolls, plush keychains and vinyl figures for toy brands, licensors, agencies and corporate gift buyers. One sample team, one production floor, one point of contact.
Send a sketch, a photo or a 3D file — we quote from anything.
- Direct factory, not a trader
- EN71 · ASTM F963 · CPSIA tested
- Low MOQ for new brands
- In-house pattern & 3D design
500k+
Pieces per month across plush and vinyl lines
17+
Years running our own production floor
40+
Countries we have shipped finished goods to
72%
Of revenue comes from repeat buyers
What we manufacture
Six product lines, one factory
Most buyers arrive with one product and leave with a programme. Because plush and vinyl sit under the same roof, a mascot can ship as a soft toy, a keyring and a collectible figure without a second supplier.
Custom plush toys
Classic stuffed animals, character plush and cuddle toys made from your sketch, photograph or 3D file — in any pile height, fill weight and size you need.
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Brand mascot plush
Corporate and campaign mascots produced to a style guide, in matched colourways, ready for events, giveaways and retail.
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Plush keychains & small plush
Keyrings, bag charms, gachapon inserts and pocket-size plush produced in volume with tight cost control and retail-ready packing.
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Custom plush dolls
Soft-bodied dolls with sewn or embroidered faces, changeable outfits and hair work — from idol cotton dolls to heritage and educational figures.
See this rangePVC & resin figures
Hand-painted vinyl and resin figures, desk statues, bobbleheads and blind-box series, sculpted digitally and finished by hand.
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Plush bags, pouches & puppets
Coin purses, cosmetic pouches, backpacks, hand puppets and plush bag charms with real hardware and lined interiors.
See this rangeWhy buyers stay
A factory that behaves like a product partner
Sampling, safety testing and packing are handled by people you can reach by name — not by an account manager three companies removed from the sewing line.
You are talking to the factory
Our sales engineers sit fifty metres from the cutting tables. Ask about stitch density or fabric pile height and you get an answer the same day, not a forwarded email.
Pattern-making is in-house
Flat artwork, a photo of a costume or a rough sketch is enough. Our pattern makers translate 2D into a sewn 3D shape and send you photos before cutting a single metre of fabric.
Built to pass, not to hope
We spec materials against EN71-1/2/3, ASTM F963 and CPSIA from the first sample, and coordinate third-party lab testing with SGS, TÜV, Intertek or BV so certificates arrive with the goods.
MOQs that fit a launch
From 300 pieces per design for plush, and small-batch runs for resin and vinyl. Start with a test order, scale when the market answers.
Material library on site
Short pile, long pile, sherpa, corduroy, minky, recycled RPET, organic cotton, plus PP cotton and weighted fills. Swatch cards ship with your sample so approvals happen once.
Packed the way retail needs it
Hang tags, care labels, barcodes, polybags with suffocation warnings, gift boxes, blind-box inners and export cartons — printed and assembled before the container is sealed.
How it works
From sketch to sealed carton in five steps
The same route every project takes. Nothing moves forward until you have signed off on the step before.
Brief & quotation
Day 1Send artwork, a reference photo or a competitor sample with your target size, quantity and market. We return a costed quotation with material options — usually within one working day.
Pattern & 3D proof
Days 2–4Our pattern makers build the flat pattern; for vinyl we cut a 3D digital sculpt and share turntable renders. You approve proportions before anything is cut or moulded.
Pre-production sample
7–10 daysA real, sewn or moulded sample in your chosen materials, photographed from every angle and couriered to you. Two free revision rounds are included.
Bulk production
25–35 daysCutting, embroidery, sewing, stuffing, finishing and inspection on our own floor. You receive line photos at 20%, 50% and 100% so nothing is a surprise.
QC, packing & shipping
Before dispatchAQL 2.5 inspection, metal detection, pull-testing on eyes and seams, retail packing, then FOB Shenzhen/Yantian, DDP air or sea — your choice of forwarder or ours.
Selected work
Recent runs off our floor
Brand mascots, licensed characters, museum gift shop lines, festival merchandise and corporate giveaways — all produced to customer artwork.
Client names withheld where licensing requires it.
Who we build for
Buyers we work with every week
Toy & gift brands
Seasonal ranges, character extensions and blind-box series with retail-ready packaging.
Licensors & studios
Character accuracy against a style guide, with approval samples formatted for licensor sign-off.
Marketing agencies
Campaign mascots and giveaways on campaign deadlines, including split shipments to multiple markets.
Corporate & promotional
Company mascots, conference gifts and employee welcome kits with logo embroidery and custom tags.
Museums & attractions
Exhibition-linked soft toys and resin collectibles produced in low volumes with high finish.
E-commerce & DTC
Amazon-compliant packaging, FNSKU labelling and drop-ship-ready cartons for online sellers.
Materials & finishing
The specification menu
Everything below is stocked or sourced routinely. If your brand has a sustainability brief, tell us early — recycled and certified options change the cost model.
- Fabrics
- Short-pile plush, long-pile plush, sherpa, minky, corduroy, terry, velboa, faux fur, cotton twill, recycled RPET plush, GOTS-certified organic cotton
- Fills
- Virgin PP cotton, recycled PET fill, memory foam, EPS micro-beads, weighted glass beads, rice-free heat packs
- Decoration
- Flat and 3D embroidery, appliqué, screen print, heat transfer, sublimation, woven labels, debossed leatherette patches
- Hardware & safety
- Safety-locked eyes, embroidered eyes, keyrings, carabiners, snap hooks, suction cups, sound boxes, LED modules, rattles
- Vinyl & resin
- Soft PVC, rotocast vinyl, ABS, polyresin, PU, hand-painted finishes, spray masking, UV clear coat, magnet and base assemblies
- Packaging
- Polybag with warning, header card, hang tag, gift box, window box, blind box, kraft sleeve, custom insert card, printed export carton
Quick answers
What buyers ask first
300 pieces per design and colourway for plush toys, 500 pieces for small plush and accessories, and 1,000 pieces for soft PVC figures that need new tooling. Polyresin display pieces start at 300, and hand-cast pieces at 100. Reorders of an approved pattern can go lower — we hold the pattern and colour card on file, so a repeat run of 100 is often workable.
7–10 working days for plush from receipt of approved artwork, and 15–20 working days for a painted vinyl figure including the 3D proof step. Rush sampling is possible — tell us the deadline and we will tell you honestly whether we can meet it.
25–35 days after sample approval and deposit, for typical quantities. Very large runs, hand-set hair, hand painting or complex packaging extend this. We give you a dated production plan with your order confirmation and photo updates at 20%, 50% and 100%.
Yes. We specify materials against the destination market's requirements from the first sample and coordinate third-party testing with SGS, TÜV Rheinland, Intertek or Bureau Veritas. The report is issued in your company's name. Tell us the destination markets when you brief us, because they change the material selection.
A front view is enough to start. Front, side and back views, or a photograph of a similar toy, will save a revision round. For vinyl, a vector file or 3D model is ideal. A phone photograph of a sketch on paper is genuinely enough for a first plush quotation.
Sourcing library
Written by the people who run the line
Practical notes on MOQs, safety standards and what actually drives your unit cost.
8 min read
How a custom plush toy is actually manufactured
A step-by-step account of what happens between your drawing and a packed carton — pattern making, sampling, cutting, sewing, stuffing and inspection.
Read the guide
9 min read
Plush toy safety standards: EN71, ASTM F963, CPSIA and the rest
Which toy safety standard applies to your market, what each one actually tests, and how to specify a plush toy so it passes the first time.
Read the guide
7 min read
MOQ, pricing and lead times: what actually drives your unit cost
Why two similar plush toys can be priced 40% apart, how minimum order quantities are really set, and where to find cost without damaging the product.
Read the guideSend us the drawing. We will send back a price.
A photo from your phone is enough to start. Tell us the size, the quantity and the market, and you will have a costed quotation with material options within one business day.
+86 189-2433-0727 · [email protected]